Store Brands versus Name Brands: How to Get More for Less

Store Brands versus Name Brands: How to Get More for Less

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When you are running down the supermarket aisle, the options can be daunting. On one hand, you see name-brand products, with their eye-catching packaging and prominent commercials. On the other hand, there are generic items, which are often cheaper but less familiar. Opting for store brands can be a wise way to save money without sacrificing value.

Private label products are manufactured by third-party companies, under the store’s brand. Often, these products are very similar to name-brand versions. The main difference? Store brands don’t come with the high costs of advertising that name brands build into their pricing.

Many people assume that store brands are not as good, but blind taste tests have shown that shoppers frequently can’t tell the difference store brands and popular brands. Especially when it comes to common household items like sugar, the product is virtually the same.

For over-the-counter medications, the core ingredients are monitored and must comply with the same safety rules, so whether you’re buying name-brand pain relievers or store-brand versions, you’re getting the same thing at a lower price.

In other categories like paper goods, you might feel a bit risky to switch to generics, though you might be surprised. Even if a cleaner isn’t Store brands vs name brands quite right, the savings will compensate over time. Many stores even offer return policies on their private-label items, making it risk-free to try.

The important thing is that you don’t have to go all-in at once. Swap out a few items initially—like baking ingredients, household items, or snacks. Over time, you'll likely notice how much you’ve saved. By being open to private labels, you can make a big difference in your household budget without feeling like you’re sacrificing quality.

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